South Park creators renamed the series to South America for the new season

South Park is going through an unusual rebrand. After winning the Emmy for Outstanding Animated Program, creators Trey Parker and Matt Stone announced they're changing the name of the show to "SOUTH AMERICA."

In their statement, the pair framed the move as a tribute to Apple and Google, thanking them for their "bravery and patriotism." The joke references an ongoing story in American media – after President Donald Trump signed an order renaming the Gulf of Mexico to the "Gulf of America," both tech giants updated the name on their mapping services to fall in line with the administration's demand.

Parker and Stone didn't spare their own parent company either. They referred to Paramount as "a Skydance Capitulation," a jab at the recent Paramount-Skydance Media merger, which stirred controversy over potential content censorship under political pressure. The South Park creators have previously faced accusations of playing it too safe with the current administration, as the studio reportedly worried about reputational and financial fallout.

South Park has built its reputation on sharp satire of political and cultural hot topics, so this renaming fits right in with the show mocking corporations that bend to political pressure instead of standing their ground.

The 29th Season of the award-winning series will premiere Wednesday, September 16th, at 10pm ET/PT on Comedy Central. New episodes will be available to stream on Paramount+ around the world, with next-day availability in the U.S., Canada and Australia.