About ThatFeed

Last updated: July 10, 2026

This Privacy Policy explains how ThatFeed (“ThatFeed,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise processes personal information when you visit https://thatfeed.com (the “Site”), subscribe to our communications, interact with our content, contact us, or otherwise use the features and services made available through the Site (collectively, the “Services”).

In this Privacy Policy, “you” and “your” refer to any person who visits the Site or uses the Services.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that your personal information will be handled as described in this Privacy Policy. Where required by applicable law, we will request your consent before collecting or using certain personal information.

1. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, Services, or legal and regulatory obligations.

When we update this Privacy Policy, we will post the revised version on the Site and update the “Last updated” date. We may also provide additional notice where required by applicable law.

2. Personal Information We Collect

The personal information we collect depends on how you interact with ThatFeed and which features of the Services you use.

Information You Provide Directly

You may provide us with personal information when you:

  • Subscribe to a newsletter, news alert, or mailing list;

  • Contact us with a question, correction request, complaint, or other inquiry;

  • Submit a comment or participate in a discussion, where these features are available;

  • Respond to a survey, poll, contest, or reader questionnaire;

  • Apply for a job, freelance assignment, or contributor opportunity;

  • Submit a news tip, story idea, document, photograph, or other editorial material;

  • Create an account or reader profile, where account features are available; or

  • Otherwise communicate or interact with us.

Depending on the interaction, this information may include:

  • Your name;

  • Email address;

  • General location;

  • Username and account credentials;

  • Communication preferences;

  • The content of messages, comments, submissions, or correspondence you send us;

  • Professional information included in employment or contributor applications; and

  • Any other information you choose to provide.

Please avoid sending sensitive or confidential personal information unless it is necessary for your communication and you understand the risks involved.

Editorial Tips and Source Communications

If you submit a news tip, document, recording, photograph, or other editorial material, we may collect the information included in that submission, as well as related contact information and technical metadata.

ThatFeed may take reasonable steps to protect confidential journalistic sources where applicable. However, ordinary website forms, email, social media, and other standard communication channels may not provide end-to-end security or anonymity.

Do not use ordinary communication channels for highly sensitive source material unless you have confirmed that the channel is appropriate for that purpose.

Nothing in this Privacy Policy creates an absolute guarantee of confidentiality, anonymity, journalistic privilege, or protection from lawful legal process.

Information Collected Automatically

When you visit or interact with the Site, we and our service providers may automatically collect information about your device and use of the Services. This information may include:

  • Internet Protocol address;

  • Browser type and version;

  • Device type and operating system;

  • Language and regional settings;

  • Referring and exit pages;

  • Pages, articles, and links viewed;

  • Dates and times of visits;

  • Time spent on pages;

  • Search terms entered on the Site;

  • Approximate geographic location derived from an IP address;

  • Newsletter opening and click activity;

  • Advertising identifiers, where permitted; and

  • Information about how you navigate and interact with the Site.

We may collect this information through cookies, pixels, web beacons, local storage, log files, and similar technologies.

Information Obtained from Third Parties

We may receive personal information from third parties that help us operate, analyze, distribute, promote, or secure the Services, including:

  • Website hosting and content-delivery providers;

  • Analytics providers;

  • Newsletter and email-delivery providers;

  • Advertising and marketing partners;

  • Social media platforms;

  • Commenting, authentication, or community-service providers;

  • Fraud-prevention and cybersecurity providers; and

  • Publicly available sources.

We may also receive information when you interact with ThatFeed content distributed through search engines, social networks, content aggregators, or other third-party platforms.

Information obtained from third parties is processed in accordance with this Privacy Policy, but third parties’ own handling of personal information is governed by their respective privacy policies.

3. How We Use Personal Information

We may use personal information to:

Provide and Operate the Services

This includes using information to:

  • Display and deliver news, analysis, features, newsletters, and other editorial content;

  • Provide subscriptions, reader accounts, comments, or community features where available;

  • Process and respond to reader inquiries, correction requests, and complaints;

  • Process editorial tips, submissions, and contributor communications;

  • Remember reader settings and preferences; and

  • Maintain the functionality and performance of the Site.

Communicate With You

We may use your contact information to:

  • Send newsletters, news alerts, or other communications you requested;

  • Respond to questions or correspondence;

  • Send administrative or service-related messages;

  • Inform you about changes to the Services or our policies; and

  • Request feedback about the Site or our journalism.

You may unsubscribe from promotional or newsletter communications by using the unsubscribe link included in the relevant email. We may still send non-promotional messages where necessary, such as responses to your inquiries or important service notices.

Improve and Understand the Services

We may use information to:

  • Analyze readership, traffic, and audience engagement;

  • Understand which articles, topics, and features are useful to readers;

  • Diagnose technical errors;

  • Conduct research and statistical analysis;

  • Test and develop new features;

  • Improve the accessibility, design, relevance, and performance of the Site; and

  • Produce aggregated or de-identified audience insights.

Advertising and Content Personalization

Where advertising is displayed on the Site, we and our advertising partners may use personal information and online identifiers to:

  • Select, deliver, measure, and report on advertisements;

  • Limit how often an advertisement is shown;

  • Understand advertising performance;

  • Detect invalid traffic and advertising fraud; and

  • Personalize advertising or content where permitted by law and your consent choices.

Where required, non-essential advertising or personalization technologies will be used only after you provide consent.

Security, Integrity, and Legal Compliance

We may use personal information to:

  • Protect the Site, our systems, our readers, and other users;

  • Detect, investigate, and prevent fraud, abuse, malicious activity, or security incidents;

  • Enforce our terms, policies, and legal rights;

  • Respond to lawful requests from courts, regulators, law-enforcement authorities, or other public bodies;

  • Establish, exercise, or defend legal claims; and

  • Comply with applicable laws and regulations.

4. Cookies and Similar Technologies

ThatFeed and its service providers may use cookies and similar technologies to operate and improve the Site.

Cookies may be used to:

  • Enable essential website functionality;

  • Remember preferences and consent choices;

  • Maintain security;

  • Measure audience traffic and engagement;

  • Understand how readers use the Site;

  • Support embedded content and social-media features;

  • Deliver newsletters and measure email engagement; and

  • Support advertising, where applicable.

Types of Cookies

The Site may use the following categories of cookies:

Strictly necessary cookies: These cookies are required for core functionality, security, consent management, and other essential operations.

Functional cookies: These cookies remember choices such as language, region, display settings, or other preferences.

Analytics cookies: These cookies help us understand readership, traffic, and interactions with articles and Site features.

Advertising cookies: Where advertising is used, these cookies may support ad delivery, measurement, frequency control, and personalization.

You can manage cookies through your browser settings and, where available, through the Site’s cookie-consent controls. Blocking certain cookies may affect the availability or operation of some Site features.

Browser settings may not prevent all forms of tracking, particularly technologies that do not rely exclusively on conventional cookies.

5. Legal Bases for Processing

Where the laws of the European Economic Area, United Kingdom, Switzerland, or another jurisdiction require us to identify a legal basis, we may process personal information on one or more of the following grounds:

  • Consent: You have consented to a particular use, such as receiving a newsletter or allowing non-essential cookies.

  • Contractual necessity: Processing is necessary to provide a service or feature you requested.

  • Legitimate interests: Processing is necessary for our legitimate interests or those of another party, provided those interests are not overridden by your rights. These interests may include operating a news publication, understanding readership, securing the Site, responding to readers, improving our journalism, and supporting the commercial sustainability of the Site.

  • Legal obligation: Processing is necessary to comply with an applicable legal requirement.

  • Legal claims or public interest: Processing is necessary to establish or defend legal rights or, where applicable, perform activities in the public interest.

Where processing is based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.

6. How We Disclose Personal Information

We may disclose personal information in the following circumstances:

Service Providers

We may disclose information to vendors that perform services on our behalf, such as:

  • Website hosting and content delivery;

  • Cloud storage;

  • Email and newsletter delivery;

  • Audience analytics;

  • Advertising technology;

  • Comment moderation;

  • Cybersecurity and fraud prevention;

  • Technical support;

  • Survey administration; and

  • Professional advisory services.

These providers may process information only as necessary to provide their services to us, subject to their contractual obligations and applicable law.

Advertising and Analytics Partners

Where applicable and permitted by law, we may disclose device information, online identifiers, usage information, or related data to analytics and advertising partners.

Depending on the jurisdiction and technology involved, some advertising-related disclosures may be considered a “sale,” “sharing,” or use for targeted or cross-context behavioral advertising under applicable privacy laws.

You may have the right to opt out of these practices as described in the “Your Privacy Rights” section below.

Social Media and Embedded Content Providers

Articles may contain embedded videos, audio players, posts, maps, images, or other content supplied by third parties. When you load or interact with embedded content, the third party may collect information about you as though you had visited its service directly.

Social-sharing buttons and similar tools may also allow the relevant platform to collect information about your interaction with the Site.

At Your Direction

We may disclose information when you ask us to do so or consent to a particular disclosure, including when you interact with a third-party integration.

Corporate Transactions

If AtlasVentura is involved in a merger, acquisition, financing, reorganization, sale of assets, insolvency proceeding, or similar transaction, personal information may be disclosed to advisers, counterparties, and other relevant participants and may be transferred as part of that transaction.

Legal and Safety Purposes

We may disclose personal information when we reasonably believe disclosure is necessary to:

  • Comply with applicable law or valid legal process;

  • Respond to lawful requests from public authorities;

  • Protect the rights, safety, property, or security of AtlasVentura, our readers, our personnel, or others;

  • Investigate fraud, security incidents, or violations of our policies; or

  • Establish, exercise, or defend legal claims.

7. Newsletters and Email Communications

When you subscribe to an AtlasVentura newsletter or alert, we may collect your email address, subscription preferences, and information about how you interact with our emails.

Our email provider may use pixels or similar technology to record whether an email was opened and which links were selected. We may use this information to operate and improve our newsletters, understand reader engagement, and detect delivery problems.

You can unsubscribe at any time through the link provided in each newsletter. Unsubscribing from one newsletter may not automatically unsubscribe you from every AtlasVentura mailing list.

8. Comments and Other Public Contributions

Where the Site permits comments or other public contributions, information you submit may be visible to the public. This may include your display name, profile information, comment text, submission date, and any other information you choose to disclose.

Search engines and third parties may copy, index, archive, or redistribute public content. We cannot control how others use information you make publicly available.

Do not include personal information in a public contribution unless you are comfortable making it publicly accessible.

We may moderate, restrict, retain, or remove public contributions in accordance with our editorial standards, community rules, legal obligations, and legitimate interests.

9. Third-Party Websites and Services

The Site may link to news sources, research materials, advertisers, social networks, affiliate partners, or other websites and online services operated by third parties.

AtlasVentura does not control and is not responsible for the privacy, security, availability, accuracy, or content of third-party services. A link from AtlasVentura does not necessarily constitute an endorsement.

Review the privacy policies and terms of any third-party service before providing it with personal information.

10. Affiliate Links and Sponsored Content

Some AtlasVentura content may contain affiliate links, sponsored links, or other commercial references. When you select such a link, the relevant third party may collect information about your visit or activity.

Where required, sponsored or affiliate content will be identified through an appropriate disclosure. Third parties process information in accordance with their own privacy policies.

11. International Transfers

AtlasVentura and its service providers may process personal information in countries other than the country in which you live.

Those countries may have privacy laws that differ from the laws in your jurisdiction. Where required, we use appropriate safeguards for international transfers, such as contractual protections, adequacy decisions, or other legally recognized transfer mechanisms.

12. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide and improve the Services;

  • Maintain newsletter and consent records;

  • Respond to communications and editorial submissions;

  • Protect the integrity and security of the Site;

  • Maintain appropriate editorial, business, and legal records;

  • Resolve disputes; and

  • Comply with legal, accounting, or reporting obligations.

Retention periods vary depending on the nature of the information, the purpose for which it was collected, the sensitivity of the information, and applicable legal requirements.

Public comments, published contributions, editorial archives, and records relating to published journalism may be retained for longer periods where necessary to preserve the historical record, protect editorial integrity, exercise freedom of expression, or comply with legal obligations.

When personal information is no longer required, we may delete, anonymize, or securely isolate it.

13. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, transmission method, storage system, or security measure is completely secure. We cannot guarantee the absolute security of personal information.

Do not send highly sensitive or confidential information through unsecured channels.

14. Children’s Privacy

The Services are intended for a general audience and are not directed to children under the age at which parental consent is required under applicable law.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information to AtlasVentura without appropriate authorization, please contact us so that we can review and, where appropriate, delete the information.

We do not knowingly sell or share the personal information of individuals under 16 for targeted advertising purposes.

15. Your Privacy Rights

Depending on where you live and subject to applicable exemptions, you may have the right to:

  • Request access to the personal information we hold about you;

  • Request correction of inaccurate or incomplete information;

  • Request deletion of personal information;

  • Request restriction of certain processing;

  • Object to processing based on legitimate interests;

  • Withdraw consent;

  • Request a portable copy of certain information;

  • Opt out of targeted advertising, cross-context behavioral advertising, the sale of personal information, or the sharing of personal information;

  • Limit certain uses of sensitive personal information;

  • Appeal a decision concerning a privacy request; and

  • Lodge a complaint with a competent data-protection authority.

These rights are not absolute. Applicable law may allow or require us to retain or continue processing certain information, including information maintained for journalistic, editorial, legal, security, archival, or freedom-of-expression purposes.

To exercise a privacy right, contact us using the details in the “Contact Us” section.

We may need to verify your identity before completing a request. We will use information provided for verification only to evaluate and process the request.

Where permitted, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority and direct verification of your identity.

We will not unlawfully discriminate against you for exercising a privacy right.

16. United States State Privacy Disclosures

Certain United States state privacy laws require additional disclosures concerning the categories of personal information collected, used, or disclosed.

Depending on how you use the Site, AtlasVentura may collect:

  • Identifiers, such as a name, email address, IP address, username, or online identifier;

  • Internet or electronic network activity, such as browsing, reading, search, interaction, and advertising data;

  • Geolocation information, such as approximate location derived from an IP address;

  • Professional information, such as information submitted in a job or contributor application;

  • User-generated content and correspondence, including comments, messages, survey responses, and editorial submissions; and

  • Inferences, such as general audience interests inferred from article interactions, where permitted.

These categories may be disclosed to service providers, analytics providers, advertising partners, social-media services, professional advisers, public authorities, or parties to a corporate transaction for the purposes described in this Privacy Policy.

AtlasVentura does not sell personal information for monetary payment. However, where we use third-party advertising or analytics technologies, certain disclosures of online identifiers or usage information may constitute “selling,” “sharing,” or targeted advertising under some state privacy laws.

Where applicable, you may opt out through the Site’s cookie or privacy controls or by contacting us.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about individuals.

17. Do Not Track and Preference Signals

Some browsers provide a “Do Not Track” setting. Because there is no universally accepted standard for responding to conventional Do Not Track signals, the Site may not respond to them uniformly.

Where required by applicable law, we will process recognized universal opt-out mechanisms, such as Global Privacy Control signals, as a request to opt out of applicable sale, sharing, or targeted-advertising activities for the browser or device from which the signal is received.

18. Editorial, Archival, and Freedom-of-Expression Considerations

Privacy rights may be subject to exemptions or limitations relating to journalism, freedom of expression and information, public interest, legal claims, and archival activities.

For example, we may decline to delete or alter information contained in published reporting where retaining that information is necessary to protect editorial independence, preserve the integrity of the public record, exercise freedom of expression, comply with legal obligations, or defend legal claims.

Requests concerning the accuracy of published reporting should be submitted as correction requests rather than ordinary account-data requests.

19. Contact Us

Questions about this Privacy Policy, privacy requests, complaints, or correction requests may be submitted to:

AtlasVentura
Website: https://atlasventura.com
Email: [email protected]

Please include sufficient information for us to understand and respond to your request. Do not send passwords, full financial-account details, government identification numbers, or other unnecessary sensitive information by ordinary email.

Where applicable, you may also lodge a complaint with the data-protection or privacy authority responsible for your jurisdiction.