NVIDIA won't release new graphics cards in 2026 – first time in 30 years
NVIDIA faces serious challenges with its consumer graphics card plans. According to a new report from The Information, the company has completely abandoned launching the RTX 50 SUPER series this year and significantly cut production of the current RTX 50 generation.
DRAM memory shortages forced GPU manufacturers to revise their roadmaps. At January's CES 2025, NVIDIA presented no new consumer graphics cards due to insufficient memory chip availability. Now it's confirmed the company has no plans to release new GPUs for gamers throughout 2026.
Originally, RTX 50 SUPER was scheduled to debut at CES, but early reports indicated the launch shifted to Q3 2026. The current situation means complete cancellation for this year, marking a significant market shift – NVIDIA and AMD have maintained annual consumer GPU refresh cycles for years.
Problems extend to the next generation as well. The RTX 60 series codenamed Rubin, planned for late 2027, will also miss its intended timeline due to the same memory supply constraints.
Canceling launches creates a domino effect across the PC components industry. NVIDIA's partners manufacturing custom GPU versions are left without new products to work with. Memory shortages are compounded by NVIDIA and AMD finding AI infrastructure development far more attractive than the consumer segment – making it the priority direction.
The only consumer release from NVIDIA this year might be ARM-based N1X/N1 processors targeting the AI PC market. Meanwhile, reduced production of current RTX 50 series means retail graphics card prices will continue rising.