Anthropic promises not to add ads to Claude unlike ChatGPT

Anthropic officially stated that the Claude chatbot will remain ad-free. The company's decision runs counter to competitor OpenAI's policy, which recently introduced ads into ChatGPT for many users.

Anthropic representatives explained that "incorporating ads into conversations with Claude is incompatible" with the goal of making the chatbot "a truly helpful assistant for work and deep thinking." The logic is simple – users share personal information with chatbots, and receiving ads based on that data would be creepy. Ask for mental health advice – get ads for antidepressants or supplements.

Anthropic noted that many conversations "involve complex software development tasks, deep work, or thinking through difficult problems. Ads appearing in such context would feel inappropriate – and in many cases unacceptable."

The company added that integrating ads "would contradict" the Claude Constitution – a set of principles where "being helpful" is considered a core value. "Introducing advertising incentives at this stage would add another layer of complexity. Our understanding of how models translate the goals we set into specific behavior is still evolving. An ad-based system could lead to unpredictable outcomes," the company's blog states.

Real financial problems lie behind OpenAI's decision. AI companies spend enormous sums while profitability leaves much to be desired. Ads are an easy way to recoup some investments, which likely prompted OpenAI to take this path. Anthropic itself clearly isn't in excellent financial shape, raising the question – how does it plan to cover expenses going forward? Sell itself to Apple?

Meanwhile, Anthropic will continue developing agentic AI features for commerce. The company stated it will "continue building features that allow users to find, compare, or purchase products, connect with businesses, and more."